Last updated: May 2026 — Lachlan Whitford, Adsmarshal
Last Updated: 2026
At Adsmarshal (www.adsmarshal.com), we believe in complete transparency with our readers. This page explains how we generate revenue, how affiliate relationships work, and why these relationships do not compromise the integrity of our casino reviews and recommendations.
An affiliate disclosure is a clear statement informing readers that a website may earn commissions or compensation when they click on certain links and take actions such as creating an account or making a deposit at an online casino. This disclosure is required by the Australian Consumer Law and international best practices including FTC guidelines.
Adsmarshal is operated by Lachlan Whitford and generates revenue primarily through affiliate commissions. When you click on a link to an online casino operator featured in our reviews and subsequently create an account or make a deposit, Adsmarshal may receive a commission from that operator.
This is important to understand: You pay the same amount whether you access the casino through our link or directly. The affiliate commission comes from the operator's marketing budget and does not increase your costs or affect the services you receive.
Affiliate links are special URLs that track referrals. When you click a link on Adsmarshal and complete an action (such as registering or depositing), the affiliate partner knows the action came from our site. The operator then pays Adsmarshal a commission for the referral.
Affiliate relationships do not influence our reviews or recommendations. Lachlan Whitford maintains strict editorial independence when evaluating casinos. Our mission is to provide honest, accurate information that serves the best interests of Australian players.
All casinos reviewed on Adsmarshal are assessed using the same rigorous criteria, regardless of whether we maintain an affiliate relationship with them. In fact, we review operators both with and without affiliate partnerships to ensure our recommendations are unbiased.
Lachlan Whitford brings extensive knowledge of the Australian online gambling market, casino operations, regulatory requirements, and player protection measures. His reviews are grounded in:
Objectivity is maintained through a standardised review framework that evaluates factors including licensing and regulation, game variety, payment methods, customer support quality, security measures, and bonus terms—independent of commission structures.
Each casino reviewed on Adsmarshal undergoes thorough evaluation based on established criteria. Lachlan Whitford personally assesses:
Adsmarshal's reputation depends on providing trustworthy, accurate information. We would not recommend a casino operator simply because of affiliate commission potential. If a casino fails to meet our standards, it will not be recommended, regardless of financial incentives.
If you have questions about this disclosure or our affiliate relationships, please contact us. Transparency is fundamental to Adsmarshal's commitment to Australian players.